Every real estate market has its own rules. And one of the most important is knowing who the product is intended for. At Reditas Capital, we spend a great deal of time analyzing properties before purchasing them, but we also focus on understanding who will ultimately live in them. It’s not just about interpreting statistics or studying trends. It’s a combination of objective data and the experience we’ve gained over years of working alongside San Sebastián’s leading real estate agencies.
That insight has allowed us to identify a very clear pattern. The buyer of our properties fits a very specific profile. And understanding that profile shapes many of the decisions we make long before we begin a renovation.
One of the statistics that stands out most to us is that the vast majority of real estate transactions in San Sebastián’s Romantic District involve individual buyers. This statistic is important because it helps us understand the nature of the market in which we operate. Those who decide to buy a home are not usually large corporations seeking to optimize an asset portfolio based solely on financial criteria. They are people. People looking for a place to live, to enjoy certain stages of their lives, or to establish a second home with a strong emotional connection. That means the decision to buy goes far beyond mere numbers.
Another defining feature of this market is the predominance of domestic buyers. In the areas where Reditas operates, about 90% of transactions involve Spanish buyers. But there is one thing that experience has also taught us: Although international buyers are in the minority, when they do invest in this type of asset, they tend to have a profile very similar to that of domestic buyers. They are not usually someone discovering San Sebastián for the first time. Rather, they are people who have already visited the city numerous times, who know its neighborhoods, who appreciate its way of life, and who, in many cases, wish to make it their home or spend extended periods of time here. They are not just buying a home. They’re buying a way of life. And that way of understanding the city means that both domestic and international buyers value very similar aspects: location, natural light, the surroundings, architectural quality, and the opportunity to become part of the neighborhood’s daily life.
Another particularly significant factor is the average age of the buyer. In the areas analyzed, it is over 60 years old. And that completely changes the way decisions are made. We’re not talking about people who are just starting to invest or who are buying their first home.
We’re talking about buyers with established wealth, experience, and very specific criteria. They aren’t just browsing. They’re waiting for a home to come along that meets their exact criteria. And when that happens, the decision is usually made quickly. It isn’t based on impulse. It’s based on conviction.
If we combine these three elements—buyers who are predominantly individuals, a strong presence of domestic buyers alongside international buyers with deep ties to the city, and a mature buyer profile—a conclusion emerges that, in our view, is fundamental.
We’re not dealing with a market where decisions are made simply because a one-time opportunity arises. We’re dealing with a market where everything has to fit. Buyers aren’t just looking for a good deal. They’re looking for a home that matches the vision they’ve already formed in their minds: a specific location, a specific way the light comes in, a specific feeling they get when they walk through the space, and a specific way of experiencing San Sebastián. When all those elements come together, the decision comes naturally.
Understanding who buys our properties is not a theoretical exercise. It’s a practical tool. That’s why, at Reditas, we don’t believe in automatically replicating the processes of purchasing, renovating, and selling. We believe that each property must be analyzed before we take action on it. And we believe that understanding who the target audience for that home is is just as important as understanding its architectural potential. This approach shapes all of our decisions. From selecting the property to designing the renovation, choosing materials, and planning the layout. Because, in our experience, not every property fits the profile of the buyer we’re looking for, just as not every renovation is capable of adding value. Thoroughly analyzing the property and fully understanding who will live there are two inseparable parts of the same process.
For us, every real estate transaction begins long before we make a purchase or start a renovation. And it begins with understanding who will one day walk through the door of that home. That insight—built on data and years of accumulated experience—is what guides many of the decisions we make at Reditas. Because we believe that investing wisely isn’t just about finding good properties. Above all, it’s about understanding who we’re creating them for.
Our team's goal is to acquire real estate, renovate it, and sell it, thereby generating attractive short-term returns. We add value to real estate properties in the exclusive neighborhoods of San Sebastián.
Tax advisor and real estate investment consultant. He has driven and led Reditas since its inception: identifying opportunities, structuring transactions, and maintaining direct relationships with investors and partners. With in-depth knowledge of the San Sebastián market, he is involved in every project, ensuring sound judgment, oversight, and execution.
Bachelor of Business Administration from the University of the Basque Country.
Responsible for the execution of real estate projects. He has a proven track record in construction and renovation, ensuring that deadlines, budgets, and quality standards are met on every project.
He holds a degree in Industrial Engineering from the Polytechnic University of Catalonia and an MBA from ESADE.
Working closely with senior management, he oversees the proper functioning of the management company across various areas, including communications, finance, sales, and others. He maintains direct contact with investors, financial institutions, the various construction companies with which we collaborate on construction projects, and the real estate firms that market our assets. Drawing on his legal expertise, he advises on and participates in the preparation and review of the company’s legal documentation.
Bachelor of Laws from Pompeu Fabra University.
With over 20 years of experience, he specializes in designing investment solutions for high-net-worth clients. At Reditas, he builds relationships with investors based on trust, transparency, and a long-term vision.
He holds a degree in Telecommunications Engineering from the UOC and is a certified financial advisor and wealth manager from the FEF School, Spanish Institute of Analysts.
Responsible for on-site technical execution, he coordinates teams and oversees every phase of the project to ensure quality, efficiency, and control throughout the renovation process.
He holds a degree in Public Works and Civil Engineering from the Polytechnic University of Catalonia.
She combines a keen eye for design with a practical and strategic approach. She plays anactive role in defining and developing projects, optimizing each space to maximize its value and functionality.
She holds a degree in Architecture from the University of the Basque Country.
She brings a strategic perspective to design, grounded in consumer behavior. Her work goes beyond aesthetics, focusing each space on making an impact and facilitating the purchasing decision.
, Certified Marketing and Advertising Specialist from CEBANC.
Responsible for developing Reditas's narrative. She works on creating content that clearly and accessibly conveys the value of each project, building trust with investors through transparency.
She holds a degree in Journalism from Ramón Llull University.
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