There comes a moment in every project when it stops being just planning. And it becomes real. It doesn’t happen when the asset is identified. Nor even when the project is defined. It happens when the purchase is finalized. At Plaza Bilbao, that moment arrived three months after the preliminary agreement was signed. And although from the outside it may seem like just another formality, it’s actually one of the most important milestones in the entire process. Because that’s when the project truly begins.
Between signing the preliminary agreement and the actual purchase, there is a period that is often perceived as purely administrative. But it isn’t. It is a time when key decisions are made: the initial analysis is validated, the project’s approach is defined, the main challenges are anticipated, and work begins on building the solution. When the purchase is finalized, all that preliminary work comes to fruition. And from that point on, the project ceases to be a possibility and becomes a responsibility.
First, we had to select the property. And on that note, we want to dispel a common misconception: Not all properties are obvious choices. Some properties are immediately obvious. Others are not. Plaza Bilbao clearly belongs to the latter group. Not only because of its irregular geometry—far removed from any orthogonal logic—but also because of its starting point: a space originally designed as office space, with a commercial license, that requires a complete reinterpretation to adapt it for residential use. And that changes everything.
With this type of asset, you can’t wing it. Before making the purchase, it’s essential to have figured out one fundamental thing: how the home will function. That involves making decisions that aren’t obvious: where to place the main rooms, how to organize the flow of the space, how to bring coherence to an irregular layout, and how to do so without wasting a single meter.
At Plaza Bilbao, that solution is in place even before the deal is closed. And that is, in fact, one of the key aspects of the project.
True to our philosophy, the complexity of a property like Plaza Bilbao is not an obstacle, but rather the starting point. Walls that do not form 90-degree angles, the lack of a clear layout, and the space’s origins as an office make the design an exercise in precision. Because when conventional logic disappears, every decision carries more weight. It’s not just about designing. It’s aboutorganizing the space so that it makes sense. In this particular case, the proposal involves creating a large central core where the living room and kitchen serve as the focal point, capable of bringing coherence to the entire home—and the result should not appear complex. In other words, the difficulty should not be reflected in the final result. Quite the opposite. The goal is for the home to feel natural, balanced, and easy to live in. For anyone who enters not to see the complexity behind it, but rather a space that works. At Plaza Bilbao, the home’s volume—both in floor area and height—plays an important role in achieving that balance. It is what some define as true luxury, which is nothing other than the sensation of space. It’s about letting the rooms breathe.
And everything kicks into gear once the purchase is finalized. The clock starts ticking. The phases begin, and decisions take shape. The project enters its most demanding phase. And everything that has been worked on previously—analysis, judgment, design—is now put to the test.
From the outside, it may seem like just another real estate transaction. But in reality, it is much more than that. It is the point at which a vision is confirmed, a commitment is made, and a process begins that should ultimately generate value—not only economic value, but also value in the quality of the space that will be created.
Plaza Bilbao is not an obvious asset. It is a project that requires sound judgment, analysis, and the ability to anticipate. And that is precisely why its value lies not only in the final result, but in everything that happens leading up to it. Because in this type of transaction, it is not the execution that makes the difference—it is the decision to have understood the asset before purchasing it.
Our team's goal is to acquire real estate, renovate it, and sell it, thereby generating attractive short-term returns. We add value to real estate properties in the exclusive neighborhoods of San Sebastián.
Tax advisor and real estate investment consultant. He has driven and led Reditas since its inception: identifying opportunities, structuring transactions, and maintaining direct relationships with investors and partners. With in-depth knowledge of the San Sebastián market, he is involved in every project, ensuring sound judgment, oversight, and execution.
Bachelor of Business Administration from the University of the Basque Country.
Responsible for the execution of real estate projects. He has a proven track record in construction and renovation, ensuring that deadlines, budgets, and quality standards are met on every project.
He holds a degree in Industrial Engineering from the Polytechnic University of Catalonia and an MBA from ESADE.
Working closely with senior management, he oversees the proper functioning of the management company across various areas, including communications, finance, sales, and others. He maintains direct contact with investors, financial institutions, the various construction companies with which we collaborate on construction projects, and the real estate firms that market our assets. Drawing on his legal expertise, he advises on and participates in the preparation and review of the company’s legal documentation.
Bachelor of Laws from Pompeu Fabra University.
With over 20 years of experience, he specializes in designing investment solutions for high-net-worth clients. At Reditas, he builds relationships with investors based on trust, transparency, and a long-term vision.
He holds a degree in Telecommunications Engineering from the UOC and is a certified financial advisor and wealth manager from the FEF School, Spanish Institute of Analysts.
Responsible for on-site technical execution, he coordinates teams and oversees every phase of the project to ensure quality, efficiency, and control throughout the renovation process.
He holds a degree in Public Works and Civil Engineering from the Polytechnic University of Catalonia.
She combines a keen eye for design with a practical and strategic approach. She plays anactive role in defining and developing projects, optimizing each space to maximize its value and functionality.
She holds a degree in Architecture from the University of the Basque Country.
She brings a strategic perspective to design, grounded in consumer behavior. Her work goes beyond aesthetics, focusing each space on making an impact and facilitating the purchasing decision.
, Certified Marketing and Advertising Specialist from CEBANC.
Responsible for developing Reditas's narrative. She works on creating content that clearly and accessibly conveys the value of each project, building trust with investors through transparency.
She holds a degree in Journalism from Ramón Llull University.
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