There are moments when a real estate project ceases to be a technical process and becomes something harder to define. It happens when the space opens up, you walk through it, and it begins to evoke real emotions. That’s exactly what happened at the open house for Prim, 22. For a few hours, the building ceased to be a completed construction project and became a shared real estate experience.
For more than three hours, some thirty guests toured the apartment in a deliberately informal atmosphere. No speeches. No introductions. No script. Just the space, the people, and enough time to calmly observe the shifting midday light bathing each of the building’s eleven balconies. The intention was not to explain the property. It was to allow each visitor to discover it at their own pace.
Although the format was simple, it was backed by a carefully thought-out structure. The event was organized by Barnes San Sebastián, which served as the host and brought together potential buyers, while also deploying its sales team to present the property in a much more intimate setting than usual. From there, each element contributed to the whole without overshadowing the others:
The interior design byRuth Martín (Serendipia)helped make the house feel like a real home, not just a showroom. TheEichholtzfurniture reinforced the scale and function of each room, making it easier for visitors to imagine themselves living there.Elkano1’s culinary offering, featuring a variety of cheeses and fresh fruit, complemented the experience naturally, without disrupting the flow of the tour. AndBárbara Pintos’tastingintroduceda sensory element that invited guests to pause, chat, and savor the moment. There was no formal presentation, yet depth for those who wanted to understand more. Nothing felt forced. And that is precisely why it worked.
One of the most interesting aspects of the event was how the attendees interacted with the house. There was no set tour route, but there was an implicit invitation: to observe how light moved through the building throughout the day, to notice the details and finishes, to pause for spontaneous conversations, and, above all, to imagine the life that could unfold there. Elements such as the eleven balconies, the materials, or the small details of construction were not explained in technical terms. They were discovered. And that completely changes one’s perception.
One of the topics that sparked the most conversation was the presence of Íñigo Arístegui’s works. Not only because of the pieces themselves, but also because of something rather unusual: the artist himself was there. This allowed attendees to view the works and understand their meaning, context, and the intention behind each one. The difference is striking. Because when someone explains a work to you right there, it ceases to be a decorative element and becomes part of the experience of the space. And that, in this case, made all the difference.
Beyond the event itself, one thing stood out in particular: the atmosphere. It was so easy to move among groups, strike up conversations, and connect with people who, in many cases, didn’t know each other beforehand. It was a day when everything just flowed. And that kind of energy can’t be engineered. It happens when the setting is just right.
When selling an apartment in San Sebastián, it’s common to limit yourself to showcasing the property: photos, quick tours, and property listings. But in many cases, that’s not enough. An event like this follows a different logic: It’s not just about showing. It’s aboutevoking a feeling. Pure real estate marketing, but taken to the next level.
Because when a potential buyer or investor can walk through the space without feeling pressured, naturally take in its details, and experience it firsthand—even if only for a few hours—the connection is completely different.
Furthermore, an event like the one organized by Prim helps to better position the property, set it apart in a demanding market full of exclusive apartments—such as the one in San Sebastián—and reinforce the perception of quality, thereby facilitating its sale. In fact, beyond the specific data, the general consensus during the event was clear: this is a property that will find a buyer with ease.
For Reditas, these types of initiatives are not merely a business strategy, but rather a way of approaching each project—paying close attention to design, execution, presentation, and the final experience. Because all of this contributes to the project’s value. And, above all, because it is the way to honor the trust of those who participate in each of our real estate investments in San Sebastián. And then, only then, when the space ceases to be a finished project and becomes something that can be lived in, shared, and remembered, that is when its journey in the market truly begins.
Our team's goal is to acquire real estate, renovate it, and sell it, thereby generating attractive short-term returns. We add value to real estate properties in the exclusive neighborhoods of San Sebastián.
Tax advisor and real estate investment consultant. He has driven and led Reditas since its inception: identifying opportunities, structuring transactions, and maintaining direct relationships with investors and partners. With in-depth knowledge of the San Sebastián market, he is involved in every project, ensuring sound judgment, oversight, and execution.
Bachelor of Business Administration from the University of the Basque Country.
Responsible for the execution of real estate projects. He has a proven track record in construction and renovation, ensuring that deadlines, budgets, and quality standards are met on every project.
He holds a degree in Industrial Engineering from the Polytechnic University of Catalonia and an MBA from ESADE.
Working closely with senior management, he oversees the proper functioning of the management company across various areas, including communications, finance, sales, and others. He maintains direct contact with investors, financial institutions, the various construction companies with which we collaborate on construction projects, and the real estate firms that market our assets. Drawing on his legal expertise, he advises on and participates in the preparation and review of the company’s legal documentation.
Bachelor of Laws from Pompeu Fabra University.
With over 20 years of experience, he specializes in designing investment solutions for high-net-worth clients. At Reditas, he builds relationships with investors based on trust, transparency, and a long-term vision.
He holds a degree in Telecommunications Engineering from the UOC and is a certified financial advisor and wealth manager from the FEF School, Spanish Institute of Analysts.
Responsible for on-site technical execution, he coordinates teams and oversees every phase of the project to ensure quality, efficiency, and control throughout the renovation process.
He holds a degree in Public Works and Civil Engineering from the Polytechnic University of Catalonia.
She combines a keen eye for design with a practical and strategic approach. She plays anactive role in defining and developing projects, optimizing each space to maximize its value and functionality.
She holds a degree in Architecture from the University of the Basque Country.
She brings a strategic perspective to design, grounded in consumer behavior. Her work goes beyond aesthetics, focusing each space on making an impact and facilitating the purchasing decision.
, Certified Marketing and Advertising Specialist from CEBANC.
Responsible for developing Reditas's narrative. She works on creating content that clearly and accessibly conveys the value of each project, building trust with investors through transparency.
She holds a degree in Journalism from Ramón Llull University.
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